2/25/2023 0 Comments Find my logoFor your logo, always hire a design professional who incorporates unified, minimalist aesthetics that are easily identifiable. Whatever you choose, ensure that it's easily pronounced and, ideally, one monosyllabic word. When coming up with a brand name, first consider using the name of the founder(s) or putting a playful spin on it. Logos and brand names should both be recognizable and simplistic. ![]() Like a statue freed from stone, the visual identity of your brand will soon take shape. Next, find your colors and font and let your logo take form. List 10 words associated with your values and mission, then make your best friend. When you land on a name and logo that feels right, you'll know. Sometimes business is about spreadsheets, sometimes it's about your gut. Whether it's NerdFace or CircleBomb, if your customers only need to hear it once, it'll be easier for them to reference in the future to others. I recommend something memorable and goofy. ![]() Shiloh Holmes, Open Roads Marketingīranding is about exposure, but being memorable helps companies circumvent the cost of continual marketing. Start with your brand story and the rest will follow. With those two items defined and aligned, the logo organically fell into place, pulling all the pieces together. It took me over a year to create the logo (it finalized two weeks ago) because the company name and brand story were the more critical parts to launching my business. I recently went through this exercise with my own startup company. Do you want to be playful? Want to be all business? Are you a consumer brand or business-to-business? Use the name, typography, iconography and color all to strike an emotional chord with your ideal customer. Think about the emotion you want them to feel. Think Of The Emotion You Want To ConveyĪ company name and logo is many times the first impression a person gets about a company.
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